Yellow Tie Hospitality Acquires three brands Umraan, Wok This Way and Health Juice Centre

Plans afoot o launch scalable restaurant incubator

Mumbai, May 10, 2018: Hospitality franchise management company Yellow Tie Hospitality is planning to acquire five quick service restaurants (QSR) every year for its scalable restaurant incubator, especially from small cities having distinct brand indicators. As part of this strategy, the company recently acquired three brands-Umraan, Wok This Way and Health Juice Centre and they are also planning to setup 100 QSRs in next three years.

"We have a capex of Rs 25 crore for a scalable restaurant incubator, under which we will be acquiring brands. We are looking for brands from smaller cities like Siliguri or Vijayawada, which have distinct brand indicators but can be scaled up," said Mr Karan Tanna – Founder and Chief Executive, Yellow Tie Hospitality.

It will have 15 outlets of Umraan - a kiosk and casual dining format, 15 outlets Wok This Way – a kiosk and casual dining format and 25 outlets of Health Juice Centre - a kiosk or QSR, by end of the year. And, for the expansion and acquisition of these three brands we have earmarked Rs 15-17 crore, he added.

Also, by the year 2019, the company is planning to enter overseas with Umraan in the Middle East and Wok This Way in the South-East Asian markets.

Currently, Yellow Tie Hospitality has in-house brands like Dhadoom, Twist of Tadka, BB Jaan, they also hold exclusive license agreements for international brands like Genuine Broaster Chicken from the US, Just Falalfel from Dubai and Wrapchic from England.

Yellow Tie Hospitality is scouting for opportunities with more global brands to master franchise that will fit into our cultural milieu. We are in talks for rights with an American music club brand, said Mr. Karan Tanna.